Business people have always been trying to judge the true value of their customers. Because they are the people their business is all about.
I believe now is the time to take next step. Watching customer’s profile picture is not enough we need to go & comment on the photo (when he was returning from Paris). We need to share the happiness together. Got it?
Our friends are the people we care about. We keep their contact details, so we can get in touch even when Facebook is down. We try to make them feel special because we know their value.
And we know very well when our friends are not happy with us, even they did not tell any body. But we automatically learn this. Same applies in business, we always need to improve things even when
customers friends do not complain.
Think about these really important questions to be friend with them:
- Do you know them?
- Do you know what they want?
- Do they know you?
- Do they know they are valuable for you?
I feel I’ve not summarized it well enough, but one thing is for sure we all love to be
customer friend of a good guy / company.
What do you say friend?