Don’t worry I am not going to write every thing about advertisement, I don’t want to. We’ll discuss only what matters today and will tomorrow.
1-Your Mission & Vision is not for your website only.
Businesses love their values, mission statement and vision, but still many of them just keep it to the website only. Bring it out to the people (customers) who matters. Your advertisement should reflect your company’s philosophy to your customers too.
2-Be creative while advertising.
Marketing gives you an opportunity to be creative and attach a personality to your business. Do it by creating effective and unique ads etc. Most of the marketers believe that they can get all by spending. No, not at all. You must do something great by creating it.
3-Love your customers in bad times.
Although this is not directly related to advertising / marketing but it is something very important to generate Word of Mouth Marketing. Let me tell this with a proven example, 2009 was financially horrible for many people and businesses in Pakistan as it was in all the world. Macdonald offer some inexpensive offers to fulfill the customers requirements. This kept their customers with them and they got many new too.
4-Me, Me & Me.
Your customers aren’t always what you feel about them, they are normal human beings who love wildlife, environment, cricket and other cultural events. So do not talk them about your products / services always. Get it out there where are they, show them the mutual interests to gain credibility and give them another good reason to talk about you.
All this is worthless if you do not test and measure results. Do what works and what doesn’t and then make future plan accordingly.