5 Things Which Advertisers should Know

Since I remember the advertisement has always been in our life. It is a form of communication intended to persuade an audience to take some action upon products or services.

Don’t worry I am not going to write every thing about advertisement, I don’t want to. We’ll discuss only what matters today and will tomorrow.

1-Your Mission & Vision is not for your website only.

Businesses love their values, mission statement and vision, but still many of them just keep it to the website only. Bring it out to the people (customers) who matters. Your advertisement should reflect your company’s philosophy to your customers too.

2-Be creative while advertising.

Marketing gives you an opportunity to be creative and attach a personality to your business. Do it by creating effective and unique ads etc. Most of the marketers believe that they can get all by spending. No, not at all. You must do something great by creating it.

3-Love your customers in bad times.

Although this is not directly related to advertising / marketing but it is something very important to generate Word of Mouth Marketing. Let me tell this with a proven example, 2009 was financially horrible for many people and businesses in Pakistan as it was in all the world. Macdonald offer some inexpensive offers to fulfill the customers requirements. This kept their customers with them and they got many new too.

4-Me, Me & Me.

Your customers aren’t always what you feel about them, they are normal human beings who love wildlife, environment, cricket and other cultural events. So do not talk them about your products / services always. Get it out there where are they, show them the mutual interests to gain credibility and give them another good reason to talk about you.

5-Measure it.

All this is worthless if you do not test and measure results. Do what works and what doesn’t and then make future plan accordingly.

Do you have something else in mind, write in comments.
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Social is Better is live!

First off, thank you so very much for visiting our blog. And on top of that we’re excited to interact with each and every person who reads it.

We’ll be covering a variety of topics mostly about Social Media, Business Communication, Marketing and top news / trends. We want to make this blog a forum where we can talk about how marketing is changing and how should we prepare for it.

This is it for now, check back for more in the coming days. We look forward to sharing some of the fun & crazy things we’re up to around the blog.

So stay tuned.

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